Current research also suggests Hegra was the most southern outpost of the Roman Empire after conquering the Nabataeans in 106 CE. Marvelous mountain ranges, virtually untouched make this hidden treasure the perfect playground for adventure enthusiasts. AlUla is a city 380 km north of Medina in north-western Saudi Arabia. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of more than 100 well preserved tombs with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement. In October 2020 Husaak opened The Outpost AlUla, Husaak’s first adventure center in Saudi Arabia. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. Addressing this commitment to locality and sustainability, Jones continued: If you want to experience. On ones visit to AlUla valley, you can explore Jabal Ikmah, Hegra, which is Saudi Arabias first UNESCO heritage site, or AlUlas Old Town, or even hit the Oasis trail. This competition invites local, regional, and international designers to unearth the beauty of AlUla by imagining products that celebrate this truly unique region in Saudi Arabia. Located amongst dramatic sandstone cliffs and the archaeological remains of Hegra, lies Habitas AlUla. Hani Ashkar, PwC Middle East Senior Partner said: Saudi Arabia has been a home for PwC Middle East for over 40 years, and were proud to further expand our commitment to the Kingdom by launching our sixth office in the country, AlUla. Located 1,100 km from Riyadh, AlUla is a vast area, covering 22,561km² and includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The plan aims to create a robust investment opportunity in AlUla, contributing to the diversification of the Saudi economy and creation of jobs as well as wider opportunities for the local community, aligned with the Saudi Vision 2030. AlUla Design Award (ADA) is AlUla’s first design competition, with the vision to showcase the journey of design through time, from conceptualization, through to execution. It is a remarkable, mostly untouched corner of the Middle East containing astonishing ancient heritage sites mostly unknown to the outside world. To this end, last week saw the launch of the first ever destination brand campaign for AlUla, a cultural and historical region of Saudi Arabia which the Kingdom has decided to proudly show off to the world - and for good reason.
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